Performance appraisal is an integral part of any business. Historically, this was done by requesting customer feedback. The problem with this method? Future customers remained uninformed, and often customer feedback surveys were hidden away never to be recognised or potential issues addressed ….
Performance appraisal is an integral part of any business. Historically, this was done by requesting customer feedback. The problem with this method? Future customers remained uninformed, and often customer feedback surveys were hidden away never to be recognised or potential issues addressed.
With the popularity of the internet came a new way of making sure everybody hears about the performance of a business; online reviews. Online reviews enable customers to tell the world about their experience with your business – good or bad.
Online reviews have now become such a pivotal feature on search engines and social networks that they are officially a ranking factor for SEO, meaning a business must encourage online reviews to obtain high rankings and online visibility. The problem is that managing these Online Reviews can be a job in itself.
Local Web Advisors have therefore developed a Review Management solution to assist you in obtaining more online reviews from your customers.
So, why do businesses need reviews in the first place? Here are host of reasons why online reviews are instrumental to any business;
More than you think. Not only does an online review influence a consumers buying decision, in May 2017 Google confirmed that local businesses with positive online reviews can, in fact, achieve higher rankings.
As search engines progressively move toward voice search, Google will use AI (artificial intelligence) to find businesses with the best online reviews then verbally recommend these businesses to customers searching online. We are seeing this with Google Home Service ads in the United States, and it wont be long before Google starts recommending services globally. Online reviews will be the only way your business is featured.
To speak with one of our team about how Local Web Advisors can assist your business, we invite you to call us for a confidential chat on 1300 811 041. Alternatively, please complete the form below and we will get in touch with you promptly.
Attadale Court, Elanora QLD 4221
+61 075 648 0482
20 Upper Circular Rd, The Riverwalk #B1-52 Singapore 058416
+65 6439 8025